Felicia DME
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  • Strategic Launch Concept · Prepared by GBL Technologies

Building a modern,
DME
business infrastructure.

A compliance-first, referral-driven Durable Medical Equipment company engineered with hybrid onshore + offshore operations to scale lean, serve faster, and stay audit-ready from day one.

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Explore the model
Revenue channelsq
0
Launch phases
0
Compliance-first
0 %
Medical Hero UI

Accreditation

ACHC · CHAP ready

Intake live

3 referrals queued

Provider sync

Order verified

Claim paid

$1,840 · 6 days

About the business

A healthcare operations company
not just a supply store..

Felicia DME Solutions is positioned as a service-driven, compliant medical equipment partner for patients, physicians, home health agencies, senior care, and payer networks.

What is DME

Durable Medical Equipment, Prosthetics, Orthotics & Supplies medically necessary equipment delivered to patients, providers, and care facilities under strict compliance standards.

Mission

Provide patients, caregivers, and healthcare partners with reliable access to equipment, education, and support that improves independence, safety, and quality of life.

Vision

Become a trusted regional DME provider known for fast fulfillment, clean documentation, compliance discipline, and patient-centered service.

Business model

Five revenue channels, one operation.

A hybrid DME supplier model that diversifies risk across cash-pay, insurance, referral, B2B, and recurring revenue — built to compound.

Cash-Pay Revenue

Direct retail of mobility, safety, and recovery products. Faster cash flow, lower documentation burden — ideal for early launch.

25%

Insurance Billing

Medicare, Medicaid, private insurance, workers' comp. Larger patient base with referral-driven, reimbursed volume.

35%

Referral Partnerships

Physicians, hospitals, home health, therapy clinics, and case managers funneling consistent, trust-led patient flow.

20%

Facility B2B Sales

Direct sales to assisted living, residential care, rehab centers, and senior communities predictable contract revenue.

12%

Recurring Supplies

Diabetic, CPAP, compression, wound, and incontinence supplies — high-LTV reorder revenue once compliance is mature.

8%

Service categories

A focused phase-1 catalog, designed
to scale.

Launch with high-demand, easy-to-source categories — then expand into respiratory, sleep, diabetic, and complex rehab as accreditation matures.
Mobility Equipment
  • Walkers & rollators
  • Wheelchairs
  • Canes & crutches
  • Transfer aids

Bathroom Safety

  • Shower chairs
  • Grab bars
  • Raised toilets
  • Bath benches

Orthopedic Supports

  • Knee & back braces
  • Compression products
  • Post-op supports
  • Slings

Hospital Beds

  • Semi-electric beds
  • Support surfaces
  • Bed rails
  • Overbed tables

Recovery Equipment

  • Post-surgical kits
  • Wound care basics
  • Cold therapy
  • Mobility aids

Home Safety

  • Fall-prevention
  • Lighting & ramps
  • Lift chairs
  • Caregiver tools
Hybrid operations

Onshore precision. Offshore
leverage.

A two-pod operating model: regulated, patient-facing work stays onshore. Documented, supervised back-office workflows scale offshore.
  • Onshore team

Regulated, patient-facing, clinical

Compliance & accreditation

Billing oversight

Delivery & setup

Referral partnerships

Patient escalations

HIPAA ownership, payer relationships, clinical decisions, last-mile delivery.
  • Offshore team

Structured, documented, supervised

Intake support

Documentation

CRM management

Lead generation

Admin operations

SOP-driven workflows inside approved systems. Role-based access, no clinical determinations.

Operational workflow

From referral to reorder, in seven
clean steps.

A standardized workflow that keeps documentation tight, denials low, and patients moving whether the order is cash-pay or insurance-billed.
Step 01
Referral
Provider, facility, patient
Step 02
Intake
CRM record · demographics
Step 03
Documentation
Order · medical necessity
Step 04
Authorization
Eligibility · prior auth
Step 05
Fulfillment
Delivery · setup · POD
Step 06
Billing
Claim · cash · posting
Step 07
Follow-up
Reorder · satisfaction

Technology stack

A modern, integrated healthcare
operations stack.

Best-in-class systems for intake, billing, communication, and growth — wired into a single, audit-ready operating environment.

Operations

Brightree

B

DME / HME platform

Operations

NikoHealth

B

Modern DME workflows

CRM

HubSpot

B

Referral & sales CRM
Growth

GoHighLevel

B

Marketing automation

Finance

QuickBooks

B

Accounting & finance
Comms

RingCentral

B

Voice & communications
Growth strategy

A staged roadmap, engineered for
momentum.

Four sequential phases that turn launch into a repeatable, compounding healthcare operations engine.

Phase 01

01

Weeks 1–4

Setup

  • Entity, EIN, NPI
  • Brand & website
  • Insurance & vendors
  • Initial product catalog
Phase 02

02

Weeks 4–16

Compliance & Accreditation

  • Policies & SOPs
  • Surety bond & licensing
  • ACHC / CHAP prep
  • Staff training files
Phase 03

03

Weeks 12–20

Marketing & Referral Growth

  • Provider outreach
  • Facility pitch deck
  • Local SEO & GBP
  • Reputation system
Phase 04

04

Weeks 1–4

Scaling & Expansion

  • Recurring supplies
  • Expanded delivery footprint
  • Additional payer contracts
  • Offshore pod growth
Why this model works 

Lean by design. Built to compound.

The economics, the compliance posture, and the operating model are aligned for a profitable, defensible regional DME business.

Scalable

Operations

SOP-driven, modular pods built to compound

Lower

Cost basis

Hybrid staffing reduces overhead 40–60%.

Referral

Driven growth

Predictable patient flow from trusted partners.

Compliance

First

Audit-ready from day one not bolted on later.

Recurring

Revenue

Reorder revenue compounds patient LTV.
One-stop solution

GBL Technologies — your launch &
operations partner.

From blueprint to operating company, GBL Technologies coordinates every layer of the build so Felicia can lead, not assemble.

Strategy Partner

Business model, product strategy, payer roadmap, and launch sequencing.

Operations Consultant

SOPs, intake, billing, accreditation prep, and quality systems.

Offshore Staffing

Hiring, training, and SOP-driven supervision of admin & back-office pods.

Growth & Systems

CRM, referral pipeline, marketing infrastructure, and KPI dashboards.